GEO insights for
serious brands

No fluff. Deep-dives on AI search, GEO strategy, and what's actually working for our clients.

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GEO Basics 8 min read

What is GEO? The Complete 2025 Guide for B2B Brands

Everything you need to know about Generative Engine Optimization — why it matters, how it works, and where to start.

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AI Search 6 min read

Why AI Search is Replacing Google for B2B Buyers in 2025

Data from 3,000 B2B purchase journeys shows a dramatic shift in how buyers research vendors — and what it means for your pipeline.

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Strategy 5 min read

How to Get Your Brand Cited in ChatGPT Answers (Without Paying OpenAI)

The exact content and entity signals that drive ChatGPT citations — based on analysis of 10,000+ AI-generated recommendations.

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